How to Properly Set up a Retail Display Case

Store owners use retail display cases to showcase and protect products until they sell. By employing the right techniques, sellers can use a display case to highlight a product’s best features, drawing the buyer’s eye. The case also protects items from theft, damage, and dust, whether they are jewels, coins, or comic books. Properly setting up a retail display requires choosing the right display case and products, creating a layout plan, and attractively arranging the products for sale.

Choosing Products to Display

The first step in setting up any retail display case is choosing the products to display.

Types of Retail Display Cases

To effectively use a retail display case as a selling tool, the store owner must first choose the right type of display. There are several types of cases to choose from, including lighted, full or half view, jewelry, wall, and tower units, each with their own benefits and considerations.

Type of Display


Lighted Display Halogen or fluorescent lighting used to showcase products

Excellent for jewelry or other fine items; light increases sparkle

Full View Display Tempered glass display allows for full viewing from customer’s standpoint with storage in the back area

Often lighted, but available unlighted

Half View Display Shows one to two shelves of products

Aluminum or wood covers the bottom half of display, which is used for storage purposes

Jewelry Display Most often used at jewelry counter to protect more expensive and delicate pieces

Lighted display makes gems glitter

Also good for coins, stamps, and other memorabilia

Wall Display Protects larger items

Usually lighted and contains drawers for additional storage or mirrored backs to create illusion of more depth

Tower Display Merchandise hangs from hooks projecting from cylindrical tower

Come in lighted or unlighted models; some have mirrors

Rotation can be automatic or manual

Another consideration when choosing a type of display is to take into consideration the level of security required. Some items, such as jewelry and rare memorabilia, have a higher value and need enhanced protection. Locking cases come with a variety of security mechanisms, including key locks and combination locks.

Displays Lighting

Lighting can make or break a display. Jewelry and other fine items shine and sparkle in the light, giving them more allure. Light sources are usually fluorescent or halogen bulbs that are placed to the side or just above the products for maximum impact. Not all display cases have lighting elements. Generally, jewelry cases, full-view cases, tower displays, and glass display cases include lighting to increase visibility. Wall units and trophy displays typically do not require lighting.

How to Buy Retail Display Cases on

Retail display cases are readily available on Mannequin City. With a simple keyword search for “retail display cases” from any mannequin city¬†page, buyers can view and filter search results according to their needs. This includes paying close attention to size, condition, and shipping options, as many display cases are large and only available for local pickup.

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