Store owners use retail display cases to showcase and protect products until they sell. By employing the right techniques, sellers can use a display case to highlight a product’s best features, drawing the buyer’s eye. The case also protects items from theft, damage, and dust, whether they are jewels, coins, or comic books. Properly setting up a retail display requires choosing the right display case and products, creating a layout plan, and attractively arranging the products for sale.
Choosing Products to Display
The first step in setting up any retail display case is choosing the products to display.
Types of Retail Display Cases
To effectively use a retail display case as a selling tool, the store owner must first choose the right type of display. There are several types of cases to choose from, including lighted, full or half view, jewelry, wall, and tower units, each with their own benefits and considerations.
Type of Display |
Description |
|---|---|
| Lighted Display | Halogen or fluorescent lighting used to showcase products
Excellent for jewelry or other fine items; light increases sparkle |
| Full View Display | Tempered glass display allows for full viewing from customer’s standpoint with storage in the back area
Often lighted, but available unlighted |
| Half View Display | Shows one to two shelves of products
Aluminum or wood covers the bottom half of display, which is used for storage purposes |
| Jewelry Display | Most often used at jewelry counter to protect more expensive and delicate pieces
Lighted display makes gems glitter Also good for coins, stamps, and other memorabilia |
| Wall Display | Protects larger items
Usually lighted and contains drawers for additional storage or mirrored backs to create illusion of more depth |
| Tower Display | Merchandise hangs from hooks projecting from cylindrical tower
Come in lighted or unlighted models; some have mirrors Rotation can be automatic or manual |
Another consideration when choosing a type of display is to take into consideration the level of security required. Some items, such as jewelry and rare memorabilia, have a higher value and need enhanced protection. Locking cases come with a variety of security mechanisms, including key locks and combination locks.
Displays Lighting
Lighting can make or break a display. Jewelry and other fine items shine and sparkle in the light, giving them more allure. Light sources are usually fluorescent or halogen bulbs that are placed to the side or just above the products for maximum impact. Not all display cases have lighting elements. Generally, jewelry cases, full-view cases, tower displays, and glass display cases include lighting to increase visibility. Wall units and trophy displays typically do not require lighting.
How to Buy Retail Display Cases on MannequinCity.com
Retail display cases are readily available on Mannequin City. With a simple keyword search for “retail display cases” from any mannequin city page, buyers can view and filter search results according to their needs. This includes paying close attention to size, condition, and shipping options, as many display cases are large and only available for local pickup.
